A sold-out sign feels like winning. Sometimes it means you sold too cheap.
What is revenue management?
Picking the right price for every room, every night. Too low, and you sell out but give money away. Too high, and rooms sit empty. This game shows the mistakes owners make most, so you can spot them at your own hotel.
Run a small hotel in Cinder WellsFive nightsYou set the priceBeat The Agave
Same five nights for everyone today. Compare scores with a friend.
Build Your Hotel
Make it look like yours. Or just hit start.
Your revenue managerUse your real numbers: rooms, your normal price, your costs. Then the report at the end is about your hotel, not a made-up one.
Each sold room costs you$60 + 20%
Never sell below$75
This is your floor. Sell for less, and you lose money on the room.
Your Season
Five nights. Two weeks. Here is what is coming to Cinder Wells.
Your five nightsDustlight Festival
Booked early
Your floor
The Agave100
You never see the going rate before a night. Read the town, set a price, and the night report tells you how close you were.
Looking Ahead
Your revenue manager
Already booked
In townDustlight Festival
Filling
Rooms left
The Phone Rings
Town
Floor
Booked
Tonight
Tonight
Town
Sold
Floor
Agave
Your revenue manager
Bookings Open
Night Report
$0You kept tonight
You
The Agave
Your revenue manager
All the numbers
0vs The Agave
Your scorecard
Where should we send it?
We email you the scorecard: your mistakes, the fix for each one, and what the audit checks. No spam, ever. Privacy
Your top mistakes this season
This is what The Modern Hotel Audit does for your real hotel. We find these same mistakes in your real prices and real costs, and show you what each one costs, in dollars.
Out of all your rooms on all five nights, how many had a guest.
Average price
What a sold room went for, on average.
Money per room, per night
All the money you took in, split over every room, every night. Empty rooms count too. Hotel people call it RevPAR.
Money left on the table
Money better prices would have made. Rooms sold early for less than they were worth, full nights where you could have charged more, and rooms The Agave filled while yours sat empty.
What is revenue management?
Revenue management is how a hotel picks the right price for every room, every night. Sell too cheap, and you fill up but give money away. Price too high, and rooms sit empty. The goal is the most money kept, not the most rooms filled.
Big hotels pay a revenue manager to do this every day. Most small hotels price by feel. No Vacancy lets you feel the difference in five nights.
Five lessons from Cinder Wells
A sold-out sign is not a win.
If people still knock after you fill up, your price was too low. A full hotel is nice. A full hotel at the right price is better.
Know your floor.
Add up what one sold room costs you: cleaning, supplies, front desk, and the booking site's cut. Never sell under that number. An empty room makes $0. A room sold under the floor loses money.
Price the date, not the night.
Festival Saturday is not a normal Saturday. When a big weekend fills up fast, raise the price early. The rooms you sell cheap on Thursday are the rooms you cannot sell on Saturday.
Each night needs its own price.
A rainy Tuesday and a holiday Monday are not the same. Ease off a little on slow nights. Go well above normal when people have to be in town.
Cheap deals teach the town to wait.
Three cheap nights in a row and guests start waiting for the sale. When the hotel across the street cuts its price, you do not have to match. Let them have the bargain hunters.
Fun in Cinder Wells. Better at your hotel.
In the game you set five prices. At a real hotel it is every room, every day, with the market moving under you.
That is the work Ramirez Hospitality does for independent hotels, motels and inns. You keep running the front desk and the guests. We run the revenue.
Your prices set every day
Your booking sites worked
A strategy that works
It starts with the Modern Hotel Audit. We look at your real prices and real costs and show you, in dollars, where the money is.